GLINO · From Squarespace to its own shop · 2026
A template got them started. Now the site looks like the product.
GLINO 3D-prints ceramic lighting in Slovenia. Their Squarespace site was one line of text, a Learn more button and an email address. We built a dark, product-first site with its own shop, so the ORION lamp is shown the way it looks in a room.
- Next.js
- React
- TypeScript
- Tailwind CSS
- Headless checkout
- Vercel edge
Results
Measured from day one. Same test we run on every site.
SEO score
100
not measured on Squarespace
Best practices
100
not measured on Squarespace
Page weight
0.6 MB
not measured on Squarespace
Platform fee
None
was Monthly plan
Lighthouse 12.8, mobile profile, measured 31 October 2026. Scores move a few points between runs.
The problem
- Squarespace is quick to start with, then it decides how your site looks. Every product shot sat inside the same template as thousands of other sites.
- The homepage didn't sell anything. One sentence, one button, an email address and a link to Instagram.
- A monthly plan, plus commerce fees, for a site the business could never take with it.
What we built
01
Product first
Full-bleed close-ups of the printed texture on a near-black page. The lamp is the hero, the copy stays out of its way.
02
A shop they own
Product pages, search, cart and checkout in their own codebase. No template limits, no platform cut on each order.
03
Ready for the next product
ORION is the first product, not the only one. Adding the next is a content change, not a redesign.
The difference
Before and after. Drag to compare.
Before: a Squarespace template (January 2025)
Welcome to GLINO, discover a world of ceramic products meticulously designed and crafted with precision using 3D printing technology.
Learn moreThe before is recreated from the archived January 2025 page (web.archive.org), whose Squarespace styles no longer load.
Welcome to GLINO, discover a world of ceramic products meticulously designed and crafted with precision using 3D printing technology.
Learn moreOne sentence and a button.
glino.eu, first screen on a phone.
Inside the site
Details that sell. Every screen has a job.
The takeaway
Website builders are fine until the brand outgrows them. Moving to your own code removes the template ceiling and the monthly lock-in.
